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No
84 - February
26, 2004
Communication:
Face-to-face beats Fax-to-fax
We
have been dealing with the Lorenzo
company for.more
than 30 years.
Firstly by Airmail letters, then by fairly regular annual meetings
at a Trade Fair in Frankfurt (followed by more letters); then
by the amazing fax machine and phone calls, and now by the even
more amazing email facility.
As fast and efficient as this service is for normal orders, it
doesn't beat face-to-face.
In January
this year we visited the Lorenzo offices in Italy, and while the
outside temperature was sub-zero, the discussions we had inside
were warm and friendly.
As usual there were biscuits and hot Espresso on the table, and
the first 30 minutes were taken up with general talk on the pipe
business both in South Africa and worldwide. It appeared that
we fit in comfortably with many countries where the demand for
good value pipes is growing. A good brand name is important, but
it must also offer good value for money. In this regard we discussed
the progress of our basic value pipe
order and we expect delivery in the middle of the year which suits
us nicely.
Then the
fun began. We were permitted to enter the warehouse - exciting
because although we didn't know what we would come across we anticipated
good news.
The
visit was very rewarding - we found:
Six shapes of Extra Large Spitfire spot-carved pipes - add
to cart.
An oversize Canadian - one shape only
- true Lorenzo quality in a smooth matt finish
- add to cart.
A range of flat-bottomed, stand-up Lorenzo bents in 5 shapes
- add to cart.
3 shapes of Ricardo and Valgardena rejects - the
pipes with the amazing feel about them - add
to cart.
An assortment of 13cm long, small-bowled, elegant 10 minute pipes
- add to cart.
A better selection of the black sand type range to top up our
stocks - add to cart.
An immediate supply of some briar Dinky and Mini pipes, ideal
for a 10 minute smoke - add to cart.
The "cart"
was now pretty full but, as we left the warehouse, there on a
shelf lay nine "Summa cum Laude" handmade
pipes in 2 shapes. We haven't seen these for years - the most
hand-fitting shapes ever made by Lorenzo. With a squeeze we added
them to the cart.
To
our delight, the pipes arrived yesterday, and will soon be seen
on the website and in the shops.
Colin Wesley
February 26 to March 10, 2004
PS
We talk about the ideal cigars to smoke when time is short - half
corona or demitasse.
For pipe smokers the equivalent is the "10
minute pipe".
From March 4 to 17 we offer
both Mini and Dinky shapes at less 25%.
Take advantage!
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You can read
previous articles from "Across the Counter" in The
Library.
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Across
the Counter
Fortnightly Articles
"Conversations with Customers" |
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No
85 - March
11, 2004
All
is not Gloom
& Doom
Every
year we despair over the Government budget speech with its inevitableincrease
in taxes on tobacco products (this year tax on cigars was raised
to over R1200 per kilo). And then, one of the chores following
is going through the new pricelists from suppliers of tobacco
products, and adjusting to all the new prices. And they're usually
up! (It takes a couple of weeks for these prices to filter through
to the shop counter, as we start to receive new stocks.)
This year
has been no exception - but for once there were some notable
reductions in some Cuban brands, as the improved exchange
rate more than covered the increase in tax.
And at this time there was one amazing surprise find!
For some time I have been looking for a quality handmade non-Cuban
cigar (at a reasonable price), preferably a Robusto size offering
a light but tasty smoke, for those who prefer something not quite
as strong as most Cubans.
There it was - just one line in a long price list - Charles
Fairmorn Tradition, Puros Finos, Robusto; Long Filler, handmade
in Honduras. But it was the price that made me really
sit up and take notice.
The single cigar would retail at only R55.00 in a glass tube.
This was almost too good to be true - could this be what I was
looking for?
I immediately phoned the agent to confirm the arithmetic and the
availability. The arithmetic was correct, but the availability
was limited to less than 10 boxes. I ordered a box of 25, and
put a reserve on the balance of the stock.
The cabinet box duly arrived and the cigars looked lovely - very
smooth pale golden brown wrapper, each cigar cellophaned.
Removed from its cellophane, the cigar released a pleasant aroma
and felt in good condition.
It was now time to put it to the ultimate test - smoke it!
The draw was much easier than I expected, so I noted for future
reference to cut a smaller hole. The smoke was somewhat dry, and
initially a little sharp - but it soon settled down to be light
and a little spicy. The construction was excellent, the burn was
even, and the ash showed nice clear, close rings. Smoking time
was approximately 45 minutes and at the end, my final assessment
was that it was a good all round cigar but with a draw just too
easy for me. A subsequent smoke with a smaller cut was better,
but I needed to pay attention to the strength of the draw I made.
At this time I also compared it with the Fonseca Cosacos - the
lightest of all Cuban cigars. It didn't suffer by comparison although
the flavour was quite different.
I bought the balance of the stock.
From
March 18 to March 31, 2004 we offer
a 3-pack of these interesting cigars for only R150.00.
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But be
warned - if your taste runs only to heavy Cuban - this cigar is
not for you!!
On the other hand if you are minded to take a break - this could
be just the cigar. Cut a smaller hole (you can always make it
bigger) and don't draw too hard.
Taste
the difference!
Colin
Wesley
March 11 to March 24, 2004
You can read
previous articles from "Across the Counter" in The
Library.
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Across
the Counter
Fortnightly Articles
"Conversations with Customers" |
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No
86 - March
25, 2004
I
repeat - It pays
to visit
In Italy, earlier this year, we not only
visited Lorenzo - we also
paid a call on Savinelli.
It was snowing
gently in the city, but the welcome and the coffee
were warm. We chatted about the pipe business at home and worldwide,
and elaborated on our recent fax which had outlined the effect
that the collapsed Rand (2001) had had on pipe prices for 2002
and 2003; but that if Savinelli could hold 2003 prices to us for
the Dry System range in the quality made specially for us, we
could now take advantage of our stronger currency and reduce
the retail prices.
(In our opinion this system offers all the benefits
a smoker needs, particularly the new
pipe smoker).
Before the second round of Cappuccinos they acceded to our proposal
(for the first half of the year). This was great news, and the
suggested retail prices for the Savinelli Dry System pipes are
now:
Regular |
3613/3621 |
R495.00 |
(formerly
R550.00) |
Kingsize |
2614/2622 |
R595.00 |
(formerly
R650.00) |
Extraordinaire |
1616/1641 |
R725.00 |
(formerly
R795.00) |
Savinelli
Dry System Regular Shape 3620 - Rustic Black - only R330.00
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Other
exciting news is that we were offered a limited quantity of
this pipe at a stunning "close-out" price. Supplies
have arrived and are available in the stores. |
Extra
special offer!
From April 1 to April 14 - while stocks last - you can buy
the
Savinelli Dry System Regular Shape 3620 - Rustic Black -
for only R295.00.
Don't delay! If you're in the market that's the time
to buy!
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It
was a most successful trip - and you also reap the benefits!
Colin
Wesley
March 25 to April 7, 2004
You can read
previous articles from "Across the Counter" in The
Library.
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Across
the Counter
Fortnightly Articles
"Conversations with Customers" |
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No
87 - April
8, 2004
Preparing my new Humidor
A phone call
subsequent to the sale across the counter of a humidor for a birthday
gift brought home to me the fact that we'd never put in writing
the introduction of cigars to a new humidor.
You can't just throw them in - the wood and air must be moist
and ready to receive their precious charge. This may take a day
or two.
So here we go:
Prepare
the inside of the humidor.
Gently wipe any absorbent surfaces with a damp cloth and close
the lid. This will help bring up the humidity before putting any
cigars in the humidor. If the wood is bone dry it will soon absorb
the moisture generated by the Humidifier and if this is not sufficient
it will draw moisture from the cigars. As an added indicator while
preparing, leave a piece of damp cotton wool in the humidor -
feel it regularly.
Instruments
(mounted in the lid):
Humidifier
- to generate humidity.
Fill this with boiled (or distilled) cold water, preferably mixed
with regulating fluid to control the rate of evaporation.
(Until the humidity has settled down, the humidifier may need
to be refilled every 10/12 days.)
Watch point - Don't overfill it. You don't want water dripping
on your cigars.
Hygrometer - to measure the relative humidity.
Before mounting, the hygrometer needs to be set. (This can take
as long as 8 to 10 hours.)
1. Place the hygrometer in a cup, raised slightly so that
it can breathe.
2. Cover the cup with a wet cloth and stand for 2/3 hours.
3. Uncover the cup - the humidity reading on the hygrometer
should be 100%. If it isn't, turn the adjusting screw until it
is 100%.
4. Replace the hygrometer into the cup and leave the cup
uncovered for 2/3 hours. The humidity reading should drop.
5. Recover the cup with a wet cloth. Stand for 2/3 hours.
6. Uncover the cup - the humidity reading on the hygrometer
should be 100%.
(If not, maybe reset once more and try again.)
No problem - if it won't achieve exactly 100%. It
just means that your hygrometer will always read short (or over)
by the percentage points short (over) of 100. For example if it
reads 98% then always 2 points short, so that 70% humidity will
be indicated when the pointer shows 68%. Remember this.
7. Now mount the Hygrometer in the lid. If it is attached
by Velcro check to see that the Velcro patch to be attached to
the hygrometer does not interfere with the breathing of the instrument
or with access to the screw adjuster. You may have to cut the
Velcro into 4 squares and stick these between the breathing holes.
If the attachment is by a magnet there is no problem.
Watchpoints:
Cigars should not be put into the humidor before the humidity
is between 65/70% - and make sure there are no wet patches or
drops of water on the surfaces.
Check the cottonwool one last time before removing it.
Don't
rush setting up your humidor. Too much moisture is as bad as none.
Be patient and you will be rewarded with a constant supply of
well-stored and cared for cigars - Yours to enjoy!
Note:
If you are experiencing problems with your humidor - check your
instruments. It's never too late.
(Read "What do I need
to do to keep my cigars in good condition.")
If
you're thinking of upgrading the image of your cigar storage
from a plastic box -
or if you need more storage space with the dry season is
coming up (except in the Cape) -
take advantage of our next special:
From April 15 to April 28 Wesley's shops (and the website)
will be offering
15% off the price of all their humidors - better still,
25% off Savinelli humidors.
If we haven't got what you want - maybe we can order it
for you and honour the discount.
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Colin
Wesley
April 8 to April 21, 2004
You can read
previous articles from "Across the Counter" in The
Library.
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Across
the Counter
Fortnightly Articles
"Conversations with Customers" |
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No
88 - April
22, 2004
Surprise, Surprise!
And some surprises are really nice
The
most recent shipment from Savinelli contained two
pipes
we hadn't ordered- one of which we weren't even
aware of. A limited quantity in
black rustic of shapes 2320ZKs (which we thought was sold
out), and 1604ZEx in black rustic which we thought was long
gone.
The double
surprise was that the prices to us were very special.
Would you believe R330.00 for the quarter bent 2320ZKs,
and only R450.00 for the extraordinaire 1604ZEx?
Just looking at these pipes took my mind back to the early 1980s
when the Savinelli Dry System pipes were first launched.
Why were they so special?
What was different about them?
System briars were not new - why buy them?
Knowing that Savinelli would have sound reasons for launching
a technically different range of pipes, we asked them to enlighten
us. They did.
After a careful study of existing system pipes (taking some years)
they identified the areas in which there was room for improvement
- in other areas the maxim "if it ain't broke, don't fix
it" prevailed.
The areas for improvement were:
1. The smokehole on the top of the mouthpiece became rectangular,
not round, allowing the smoke to emerge like a fan instead of
concentrating on one small area of the mouth - and giving more
taste.
2. The introduction of the balsa insert to absorb the moisture
collected in the trap - which eliminated the gurgling, and made
the pipe easier to keep clean and dry.
3. The peg portion of the mouthpiece was made with parallel sides
(not tapered) giving a firmer grip in the shank - almost impossible
to accidentally separate in the pocket.
The traditional balance was left as it was - the bent pipes just
hang almost weightless from the jaw - and the metal band which
prevents the shank from swelling or cracking was retained.
The overall result is technically the best designed pipe
in the world.
This was
brought home to me again just last week when a young customer
asked to see some bent pipes. After I'd shown him the Savinelli
Dry Systems, and demonstrated their benefits, he paid only casual
attention to the other bent pipes I offered, soon settling on
shape 2614KS.
Unless the metal band doesn't appeal, or want a straight/classic/freeform
pipe - you probably would too.
Now
what about a special
offer for April 29?
How about 10% off the already great prices for shapes 2320ZKs
and 1604ZEx? And let's throw in the last of the 3620Z
as well.
But we have less than 50 pipes in total - so what if you
miss out - or prefer another shape?
Let's say 25% off any other Savinelli Dry System pipe. But
only until May 12 - so diarise the dates!!
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Colin
Wesley
April 22 to May 5, 2004
You can read
previous articles from "Across the Counter" in The
Library.
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Across
the Counter
Fortnightly Articles
"Conversations with Customers" |
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No
89 - May
6, 2004
What
price.the
Cuban Taste?
It's
well accepted that the unique
Cuban cigar taste
is associated with the best cigars in the world.
But
how much do you have to pay to enjoy this unique taste?
Well, not as much as you probably think.
There is
no question that a cigar fully handmade with lots of T LC by
an expert roller using the choicest Cuban tobaccos offers the
pinnacle in cigar smoking, but more often than not a lower peak
may satisfy.
With innovative
blending and new machinery you can spend less than R55.00 per
cigar - and they're even more economical by the box. For example:
Bolivar
Belvedere (a nice cellophaned slim
corona - 125mm x Ring 39) rolled in the traditional Cuban
machine-made manner using short cut filler, binder and wrapper
all from the prime Vuelta Abajo area in the western part of
Cuba: R53.00.
Guantanamera
Cristales (150mm x Ring 41) are made in a new factory on
the outskirts of Havana using tobacco from the Vuelta Arriba
region in the eastern part of Cuba. This area is usually used
to produce leaf for Cuban cigarettes (not cigars): R49.00.
Guantanamera cigars were
reviewed in August 2003.
In both
cases these cigars offer a fairly easy comfortable draw thanks
to the new machinery.
New
to the South African cigar smoker is the Vasco da Gama Corona
No.2 Capa de Cuba (153mm x Ring 42). This cigar is made
in Europe in the Arnold André factory. The filler is
a carefully selected blend of several tobaccos from the former
Dutch East Indies and Brazil, with a homogenised tobacco leaf
binder and - a Cuban wrapper (capa): R48.00
Rick Hacker says: "In
many ways the wrapper is the most important part of the cigar,
not just because it provides 30% to 60% of the flavour, but
also because it is the embodiment of the cigar's total character".
An extra nice touch is that each cigar is wrapped in cedar wood,
which enhances the flavour and also provides a spill for lighting
the cigar.
My thoughts: The slogan of "Vasco da Gama"
cigars is "Discover a new world".
I did - and I enjoyed the experience!
So
there you are - three cigars at less than R55.00 each that will
give you the unique Cuban taste and a comfortable smoke. There
are others, but we have selected these three for our next cigar
special:
From May 13 to May 26, 2004 - only R110.00
3 cigars in tubes in a sleeve (a perfect casual cigar
case)
Bolivar Belvedere Guantanamera Cristales
Vasca da Gama Corona No.2
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Colin
Wesley
May 6 to May 19, 2004
You can read
previous articles from "Across the Counter" in The
Library.
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Across
the Counter
Fortnightly Articles
"Conversations with Customers" |
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No
90 - May
20, 2004
Variety
is .....
We've
been having fun over the last few weeks - and as a result we hope
that you will too.
The acceptance
and popularity of our 3-pack cigar specials, and of the selections
we sold in December, prompted us to see how we could expand
on this idea. But we didn't just want to work on the price.
We wanted to make each selection "interesting" beyond
its price.
After some
careful study we have come up with 7 selections
of mixed brands - covering some of the most popular sizes, plus
selections for a dinner, a weekend and, for even more variety,
a 5-cigar International selection in a wooden travel case. Each
selection has its own descriptive leaflet included.
And, incidentally, the prices are great
In
the course of compiling the selections, we came across some
interesting trivia in Theo Rudman's "Complete
Pocket Guide to Cigars":
Back in 1839, Ramon Allones was the first person to put
coloured labels on the boxes;
In 1848, the brand "El Rey del Mundo" was established
- it translates as "King of the World";
In 1901, the brand "Bolivar" was founded and named
after Simon Bolivar - a Venezuelan revolutionary hero;
The brands "Diplomaticos" (1966) and "Quai
d'Orsay" (1970's) were created especially for the French
market;
In 1998 "San Cristobal" was launched in Cuba and
was considered to be the best of the modern Cuban brands. |
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All
very interesting, but not as interesting as the cigars themselves
- and the composition of the selections.
For example, the Half Corona selection chosen for the short
25-35 minute smoke contains a classic half corona (102mm x Ring
40) but for those who find the ring 40 just a little too slim
we include two "long (110mm) Half Coronas" which may
possibly be better described as "short Petit Coronas"
since they are slightly thicker at Ring 42 - a 2/64 inch (0.8mm)
thicker diameter that may make all the difference. Try it and
see.
Our
selections give you the opportunity
to compare cigars with other like-sized cigars, or offer
a variety of cigars to be smoked at the appropriate times.
Take
the advantage and have fun!
Colin
Wesley
May 20 to June 3, 2004
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PS.
Another modern Cuban brand is the all perfecto range "Cuaba",
the largest of which will be the main cigar at our Cigar
Dinner in Johannesburg on June 3. If you can't make the
dinner, look out for the 3-cigar offer afterwards.
You can read
previous articles from "Across the Counter" in The
Library.
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