62 - April
Africa has justly.
identified as a "hot".
country, and now .there
is recognition that we
have areas of sophistication.
ago, Habanos S.A., the exclusive exporters of Cuban cigars in
Havana, established the Habano Man Award to recognize those individuals
who have made outstanding contributions to the cigar industry.
Each year, the award is presented at a glittering gala dinner
that crowns a week-long cigar festival. The award is made in four
categories: Manufacturing, Retail sales, Business and Communications.
At this year's dinner, held at the Salón Habanos de Pabexpo,
Havana, Cuba, to commemorate the 510th Anniversary of the arrival
of the Habano (Havana cigar) to the old world, the South African
author, Theo Rudman, was elected from 3
nominees as the Cigar Man of the Year for 2002 in the category
of Communications. (Click
for picture) This is, in effect, a life
time award as it can only be awarded once to a particular
person. The announcement made at the awards read:
"The award to Theo Rudman for his long dedication and
personal effort in promoting cigars. He has written a number of
books on cigars and contributed
to many publications throughout the world. He is the most famous
aficionado in South Africa and is respected and admired throughout
the world. He has spread the art, quality and knowledge of cigars
in his famous guides, which are sold in more than 16 countries.
He pioneered cigar dinners and clubs in South Africa and has also
created an exclusive range of smoking accessories."
The splendid trophy, in silver on a marble base, was hand-crafted
by famous Cuban artist, Raul Valladares Valdes. After the award
Rudman said, "I consider this to be recognition for the cigar
industry in South Africa, as this is the first time this award
has been made to anyone from Africa or the Southern Hemisphere."
One of the
lesser known brands that Theo particularly enjoys is Saint Luis
Rey. In his "Complete Pocket Guide
to Cigars, 4th Edition" he describes the brand as "Difficult
to find, but worth looking for".
Created more than 50 years ago for the British market and made
in the Romeo y Julieta factory, this small range is full bodied,
of excellent quality and is rated amongst the best Havanas. Frank
Sinatra and James Coburn were both devotees of these cigars.
of Theo's award, we offer next week a 3-pack of Saint Luis Rey
cigars (Churchill, Corona Extra and Robusto) for only R240.00
- amazing value (current price R444.00).
we salute you!
April 10 to April 23, 2003
Note: Sadly, Theo passed away late 2004, but his book is still an invaluable guide to the cigars available up to that date, and a source of help and information to both new and experienced cigar smokers.
other 2 nominees were Mr Nicholas
Foulkes, a journalist from the
United Kingdom; and Mr Oleg Chechilov, a journalist from
1995: Marvin Shanken, Editor, Cigar Aficionado.
1996: Jose Ilario, Publisher, Epicure Magazine, Spain.
1997: Simon Chase, marketing director, Hunters & Frankau,
1998: Jean-Paul Kauffmann, Editor, LÁmateur de
1999: Helmut Rome, Publisher & editor, European Cigar
Cult Journal, Austria.
2000: Compay Segundo, Celebrated Cuban musician.
2001: Don Alejandro Robaina, celebrated tobacco grower,
In February 1995, Theo Rudman, published his first book exclusively
on cigars: Rudman's Complete Pocket Guide to Cigars, now in its
4th edition and sold in 16 countries. Each edition has been extensively
revised and up-dated. This is the only publication that has consistently
attempted to list every Cuban cigar, including recently discontinued
brands and vitolas. It provides a personal appraisal of 165 Cuban
cigars and includes all Cuban box markings and box codes from
1985 to the present.
He is also the author of Rudman's Cigar Buying Guide, published
by Triumph Books in 1997 and sold exclusively in the United States.
In addition, he was the founding editor of Cigarstyle, which was
South Africa's leading quarterly lifestyle magazine, first published
in March 2000.
Is author of Rudman's Cigar Training Manual and Brasant's Cigar
On 31 December 2001 he launched his popular on-line Cigar Magazine
that enjoys world-wide readership.
PIONEERED CIGAR DINNERS IN SOUTH AFRICA
He pioneered cigar dinners at the Grande Roche Hotel where they
have been held regularly since 1994 and in 1997 he founded the
famed Bosman's Cigar Club at the prestigious Grande Roche Hotel
in Paarl. He has coordinated and advised many establishment around
the country on how to run a cigar dinner and club. In October
1995 he assisted in the founding of the first formal, exclusive
cigar club in Johannesburg - the Van Reenen 21 Club. He subsequently
started four Good Living Cigar Clubs in Cape Town, Johannesburg,
Pretoria and Durban
In 1998 he was, together with Gillian Wesley, the first recipient
of the annual P.G.C. Hajenius Cigar Luminary of the Year award
in South Africa. He is often invited to speak at cigar events
and at the launch of new brands and has done so in South Africa,
London, France, The Netherlands, the USA, Brazil and Thailand.
His unique style has proved popular with audiences in many parts
of the world.
In February 1999 Rudman was invited to speak at the Habanos 2000
International Symposium on Cigars, held in Havana. He was the
only speaker from the Southern Hemisphere.
He regularly conducts cigar training for the retail and hospitality
industry, including the staff of the QE2.
TV, RADIO & MEDIA INTERVIEWS
For the past 10 years he has written for and been interviewed
by many newspapers, magazines, TV and radio in several parts of
While his passion is for Habanos (Havanas), he believes in
the importance of assisting consumers to enjoy all types of cigars.